Our Team

Direct Incite works with qualified consultants and sub-contactors in the areas of marketing, operations, financial modelling, succession planning, public relations, accounting, bookkeeping, intellectual property, legal and exporting expertise. We bring them in to work on projects to which they are suited, can add the most value and most importantly are a ‘people match’ with out clients.

Jen Harwood
Susie Forbes
Kathy Ashe
Alicia Perry

Principal Business Coach and Consultant – Jen Harwood

Outlined below is a summary of Jen Harwood’s expertise, training and insight as to what she has personally achieved.

Professional Knowledge and Expertise

Strategic business planning, market and channel development
Commercial relationship building, networking and strategic alliances and opportunity creation!
Project management & implementation
Fund raising, sponsorship, tendering and proposal development
Career planning, development and self-promotion (networking)
Business angel equity investment & investor readiness
Jen has coached over 600 companies and professionals in the last 9 years

Major Career Achievements Over the past 15 years Jen has worked in the Business Development arena across many industry sectors for small companies, non-profit, government and corporate organisations.

The most outstanding recent successes have been:

International Judge – Middle East Business Excellence Awards, 2007
National Scholarship Winner of the Kerry Nairn Award for Public Speaking, 2006
Corporate Advisor – Young Achievers Australia Program – North Sydney Company 2003
Vice President of the Board of OWIT – Organisation of Women in International Trade
Mentor for the NSW Women in Business Mentor Program & also NSW Enterprise
Workshop both for the years 1999, 2000, 2001, 2002
Judge for Inspiring Woman of the Year Award 1999.
Angel equity matching between several small businesses and private investors to
the total of $2.5mil within a twelve-month period.
National & State AusIndustry awards for best Business Plan & Best Financial Plan in 1998.
Negotiation and development of the Olympic Gold Rose licensing deal valued at
over $6 million on behalf of a South Australian company with SOCOG, 1997

Accountant and Financial Modeller - Susie Forbes

Susie Forbes Susie is a qualified accountant specialising in board level consulting to organisations undergoing structural change, business analysis, process improvements, and strategic, organic or acquisitive growth. Susie’s professional experience has encompassed five years in chartered accounting and more than twenty years in industry, with significant exposure to the finance function generally and the Australian taxation environment in particular.

Having almost twenty years in various senior finance roles, Sue demonstrates an extensive knowledge of business practices, a sound management philosophy, a strong service ethic and a unique cross-functional approach to problem solving.

Business Coach – Kathy Ashe

Outlined below is a summary of Kathy Ashe’s expertise, training and insight as to what she has personally achieved.

Professional Knowledge and Expertise

Strategic business planning, market and channel development
Direct Marketing and Customer Relationship management
Branding & market positioning
Change Management and team building
Developing strategic relationships & profitable partnerships
Project management & implementation

Major Career Achievements

Over the past 15 years Kathy has worked in Marketing and Business Development across many industry sectors including wholesaling, retailing of consumer health care, financial services & telecommunications, from a start-up business to global organisations. Her expertise in Direct Marketing has included representation on industry regulatory bodies for government liaison.

The most outstanding recent successes have been:

Kathy managed a tenuous client relationship to ensure a new partnership deal was negotiated and contractual agreements signed between American Express and one of Spain’s largest banks.
As a member of a Bank wide project team, Kathy launched an inbound sales strategy for Citibank: the project delivered over $50 million in revenue within the first year of implementation.
Negotiated two major vendor contracts for Citibank with a combined spend of approximately $30 million per annum including managing a Request-for-Tender process.
Led a business wide project team (marketing, operations & finance) that identified a new target market for financial services and developed a fully integrated marketing campaign, within 90 days, 2002.
Published a Marketing Case Study “Targeting Generation X” for a university text, 2003
Finalist in Australian Direct Marketing Association (ADMA) Awards, 2002
ADMA Conference Speaker - Topic: Strategies to Effectively Get the Right Customers, 2000
Represented ADMA on the Council to review advertising regulations to ensure responsible marketing of ethical medicines and complementary medicines, 2000
Developed a successful eBusiness Strategy, with the website ranked 8th most accessed website for on-line health resources in Marketing Magazine – July 1999

Alicia Perry - Personal Assistant

Alicia Perry Even though Alicia is the newest member of the team she has already fitted in with the professional go-getting approach of Direct Incite. She is Jen’s right hand person and can be found organising, arranging and providing excellent customer service.

Alicia is a Bendigo local and enjoys working equally with Direct Incite’s regional and global client base.

Alicia is looking forward to growing with Direct Incite and is available to assist you organising your next event, training your staff, business planning, growing your business or wanting Jen to speak or coach you and your team.